Social Dominance measures the percentage of mentions an asset receives across social platforms (such as X/Twitter, Reddit, Telegram, or Discord) compared to the total mentions of the top cryptocurrencies in the market.

In simple terms, it shows how much of the public's attention is focused on one asset relative to the rest of the crypto ecosystem. When Bitcoin’s Social Dominance rises, it means a large portion of the global conversation revolves around it, reflecting shifts in collective sentiment — whether it’s euphoria, fear, or expectation.

Since October 10, Bitcoin’s Social Dominance had fallen sharply from 30.03% to 5.11% by November 8.
How can we understand such a steep drop?

The answer is clear: sharp price declines, massive futures liquidations, and abrupt losses in both BTC and altcoins created a climate of emotional and financial exhaustion.
When both BTC and altcoins fall together, social engagement drops dramatically as participants tend to disconnect or avoid commenting amid extreme volatility.

However, from November 8 to today, Bitcoin’s Social Dominance has rebounded from 5% to 27.11% in just four days, coinciding with a price recovery from 101K to 106K.

This rebound signals a renewed wave of social and media interest in Bitcoin, driven by relief after liquidations and the perception of a possible technical rebound or trend reversal.

In other words, collective sentiment has shifted from apathy to enthusiasm within days, showing how social attention acts as a direct barometer of market mood.

Conclusion:

If aggressive market liquidations continue, social networks will keep signaling that retail investors remain on the sidelines. This lack of retail confidence results in low participation and emotional liquidity, conditions that historically precede accumulation phases by stronger hands.

Conversely, if Social Dominance remains elevated without extreme spikes, it may suggest that the market is stabilizing its focus on BTC — a sign that genuine interest might be returning, and that institutional and informed retail investors are re-entering the conversation.

Ultimately, this metric doesn’t just measure chatter: it measures presence, confidence, and the emotional rhythm of the crypto market.